One of the main puzzles for search engine ranking experts is to achieve the best way to structure a website to achieve optimal navigability, and the first positions in the SERPs. This is where the SILO architecture for SEO comes in, which changed all known schemas about it.
How to organize all the content on our page, if we have hundreds of categories and a variety of information? In the simplest and simplest way, in a way in which, with less than 3 steps, we have been able to achieve what we are looking for.
In this article, we are going to explain, step by step, all the elements and factors necessary to develop a SILO structure on your website, and enjoy a position in search engines envied by other competitors. Dare and stand out!
Importance of web architecture: SILO structures
Web architecture is one of those fundamental pillars in an industry that, equivocally, specialists often overlook when trying to position a website on Google or any other platform. But why should we devote a special area for its optimization?
Adapting the shape of our website to a SILO architecture for SEO will not only allow us to organize it correctly to improve the experience and satisfaction of users, but also to solve the needs of an ecommerce by facilitating navigation.
When we refine the structure of our website, its pages, categories and products, what we are doing is, on the one hand, making it easier for consumers to search for content, and, on the other, guiding the search engine through all our services, in order to understand what we offer the world.
What is a SILO architecture for the web?
The SILO architecture for SEO is a style of vertical web structure with which a page or ecommerce collects all its contents, and presents them in an orderly and categorized way with a hierarchical scheme.
These are organized in “silos” of keywords, one within another or next, in order to make visible and optimize those keywords and order them according to their theme. In this way, the search engine will be able to conclude what we want it to know: the product or service we market, the main idea of the web, or what we want to transmit.
In addition, the URLs derived from our page will be subject to a pyramidal system of links, in which all will hang from the main domain. It is a technique that will facilitate the reading of our website by Google and that, therefore, will optimize it.
Practical example: what kind of structure does a SILO have?
Imagine that you have a fashion company or an online outlet with all kinds of clothes, as well as a blog in which you share information about outfits, trends, catwalks, best combinations for the seasons, etc.
To start, we will have to do a search for keywords to analyze what potential customers are looking for on the web and how they do it. It will not be the same to position on a page “Gucci bags “as "buy Gucci bag online" ” since the first is very competent and does not offer exactly what we want.
After having drawn up a list with which we think they are the best, it is time to categorize each page derived from the main one, and save it in its respective dominant web with the aim that users find it in a simple way. It would look like this:
- Main domain: online fashion Outlet
- Subdomain: Man
- Sub-domain: shirts, pants, and shoes
- Subdomain: Woman
- Subdomain: Child
- Derived domain: Blog
In this way, the URLs will be adapted to the main page to create a hierarchical system of links; for example: outlet/women/T-shirts. But, research to perform this process! Since, without professional help, you could block some of them and not optimize it properly.
How to create a SILO structure?
But calm down, do not be scared! Although it may seem like a complicated process, the truth is that it is a simple and orderly strategy that will help us visualize the content at first glance, and get to it in less than 4 clicks away.
All the content of our website will be hierarchized in several levels, from the most general (with the main keywords), to the most specific (long-tails derived from the previous ones). But how to determine each of them?
This first level would be constituted by the main page or home, where the most general information about what we offer and why will be displayed, but also the most important keywords that we deal with.
In this way, users who reach it will be able to see at first glance where they have to go to get what they were looking for. Following the example above: is it a woman who wants to buy a specific pants? Well, in just two steps you can reach the catalog.
The second level of our silo architecture for SEO, would be focused on developing each of the categories and their respective pages, which we have seen in the main one, and which would be focused on a specific product or service.
For example, if one of these subdomain segments is “women”, within it we will work concrete terms such as “women's T-shirts”, “women's Coats”, “Women's shoes”, or “women's pants”.
Finally, we find the third level, in which the long-tails derived from each keyword would be worked; all of them related to the category and, in turn, with the main page from which we come, in order to create consistency.
Within "women's T-shirts", we must position and optimize its content with "long sleeve women's T-shirts”," short sleeve women's T-shirts " ... and many other terms that are in the same spectrum.
Logic of URLs in a SILO structure
Once we know how to organize a SILO architecture for SEO, it is time to understand the strategy in the logic of URLs, which we will also have to configure for greater coordination between pages and positioning.
In these, the first level would correspond to the domain; in this case "outletdemoda", which would be the main keyword to optimize. Then, it would be followed by a’/', accompanied by the corresponding category: “outletdemoda/woman”.
Finally, the third level or subcategory, which would be made up of long-tails; in this example “outletdemoda/women / T-shirts”. But remember!, it is important that you deindex those categories or subcategories that you do not want to appear in Google.
Do not forget that each page is worked independently! This is a very important factor when it comes to knowing how a SILO architecture is made for SEO or what type of structure a SILO has, since, if it is not optimized vertically, the strategies can overlap and “contaminate”.
Advantages and disadvantages of creating a silo architecture for SEO
And now that? If you are wondering if it is worthwhile or profitable to develop a SILO structure on your website, we will explain the different benefits and drawbacks that you can obtain with it, and why you should get a SILO architecture for SEO. Ahead!
Among the main advantages that you acquire with this type of structures, you can find: a total Organization of the content of your website, a greater optimization of the same by Google, clarity for users and potential customers (improving their experience), and ease of tracking by search engines.
On the other hand, the disadvantages of having an SEO silo architecture are not many, but they do exist, and among them is one of great importance: making mistakes in the categorization or ordering of content, can create confusion among users.
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