Top 10 Tools to create Videos for Facebook and Instagram Ads
Video marketing was one of the main trends in 2019 and everything indicates that it will continue to be in 2020.
Today, we are going to tell you some very useful tricks and tools to create videos for Facebook Ads and Instagram Ads.
But before we get into the top 10 video editing tools list, let’s review why we should think about video advertising:
- A Hubspot study revealed that 81% of brands are doing video marketing.
- According to the Hubspot, 54% of consumers want to see more video content related to the brands or companies they follow.
- According to a Forbes, 95% of the audience remembers a call-to-action more easily if they have seen it on video
- Instagram and Facebook give 67% visibility to ads or posts in video format.
Now that you know the scope of video advertising, are you considering a change in your digital marketing strategy? Then take a look at these 10 tools which you can use to create videos for Facebook Ads and Instagram Ads from your computer or mobile phone.
Top 5 free Video making tools
The Facebook business manager, in the ads section, has an option that allows you to convert images and texts into videos of up to 15 seconds.
If you don’t have much experience in creating videos, you can make your first ads in this format with the help of this tool.
With Stayfilms you can create advertising videos with photos or shots that you have published on your social networks or that you have on your computer or mobile phone.
With this tool you do not need to have previous knowledge about editing, since everything is done through an automated selection of photos and videos.
Stayfilm is free and available for Android and iOS.
VidLab is an online video editor that allows you to animate texts, images and emojis, as well as create collages and add effects, transitions and music.
This tool is free, but it is only available for mobiles and tablets with the iOS operating system.
iMovie is a video editing application created by Apple for Mac and iOS.
This tool allows you to do basic edits to create great videos with 4K resolution.
With iMovie you can choose a video and add titles, effects, sounds, etc.
Wistia is an excellent tool that allows you to host, personalize and share videos on the web.
With Wistia you can upload your videos from different platforms or record them directly.
In addition, it has very useful analytical tools to know how the audience behaves in front of your advertising videos, for example, how many people saw it, to what extent they did it and if they played it again.
As if that weren’t enough, it also has an A/B testing tool to find out which videos give the best results.
Wistia has a free version with basic functions.
Top 5 Premium Video Editing Tools
This video editing tool allows you to select a predefined template or start from scratch.
With Square Video Editor you can upload your photos and video clips or select from your Getty Images bank.
It also allows you to customize the video by changing the colors, music and texts.
To use it, you can take advantage of the 14-day free trial, after that time you must choose one of their monthly plans.
Magisto is an online video editor that allows you to produce small films from your computer or cell phone.
With this tool you can make high-quality audiovisual productions in three steps: 1) select the image or video, 2) choose the style and sound and 3) wait for the application to do its magic.
It is a super cheap tool that has different monthly plans.
Final Cut Pro is a professional video editor with multiple functionalities such as graphics animation, subtitle integration, audio editing, among others.
It is an Apple tool that is only available for iPhone, iPad and Mac.
You can download a trial version and use it for free for 30 days.
Premiere Pro is one of the best professional video editing tools, but to handle it you must have basic knowledge in this area.
This is the industry’s leading video editing software for movies, TV, and the web, and you can integrate it with other applications and services like Adobe Sensei, which enables you to create high-quality movie and video footage; and Premiere Rush, with which you can create and edit new projects from any device.
There are different pricing plans, but before deciding on one you can try a 7-day free version
Have you seen the explanatory videos that are based on texts and drawings on a blank board? With VideoScribe you can do them!
This tool has a virtual whiteboard on which you can select images, add text, music and voice over.
To know what it is, you can use the free version for 7 days.
Yes, in todays post, we are only talking about top 10 tools, but we think it is worth knowing this one that we think is great.
If animated videos are your thing, Animaker is the tool to create your videos for Facebook Ads and Instagram Ads.
With Animaker you can make explanatory advertising videos about your products and services in an original way.
This tool allows you to create videos for multiple categories, such as sports, business, health, among others.
It has a free version with multiple functionalities.
Tips to make your videos for Facebook Ads and Instagram Ads
Now as you know the tools to create your advertising videos, we want to give you some tips which you should keep in mind to achieve the best results:
- Make sure you grab your audience’s attention from the start, remember that you only have 3 seconds to convince users to watch your video.
- Make sure your video advertising for Facebook Ads and Instagram Ads is creative, understandable, clear and concise about what you want your users to do.
- Regardless of the tool or device you use, make sure you take care of the quality of your video in terms of image and audio. Nobody wants to see an audiovisual product that is blurry, distorted or that does not sound well.
- Remember that users do not buy products or services, but emotions. Create a message that connects with your audience.
- Use the description. It is true that the images are the protagonists, but a well written descriptive text can convince users to watch your video.
- Include a call to action, that is, a word, phrase or button that invites your users to take a certain action.
Do you want to create advertising videos that everyone wants to see? Contact with Melopixel, a Kuwait based awesome social media marketing company to create and manage your Facebook and Instagram ads campaign.