Why Your Business Needs A Mobile App
When people started business in the mid-nineties, the business world asked itself the question: Should my company have a website? Time responded to it.
The web is already consolidated and today there is no conceivable business, organization or government that does not have a website on the network.
I must confess that it was not the first time that I had that experience, not long before the question was, does my company need an email? They already know the answer.
But it is no longer enough to be; to be able to compete it is necessary to define a digital strategy and identity that involves multiple channels, such as web, social networks, search engine strategy, link networks and more recently, mobile strategy.
The Smartphone has become one more appendix of our body, we live “glued” to them and it is probably the first and last thing we see every day; alarms, emails, reminders, notes, chats, social networks, photos, music, games, Internet browsing and Apps.
They are close and intimate devices; for many people their Smartphones are not more than a meter and a half away 24 hours a day, 7 days a week. Do you think it is a good place for your brand to be?
The mobile phone has become the main point of access to the Internet, surpassing personal computers and 80% of the time of its use is dedicated to Applications.
A recent study highlights that almost 81% of users generally conduct an online search for a product or service.
What is an App?
A Mobile Application or App is a program that is installed on the client’s Smartphone or Tablet.
In this way, the App becomes part of the mobile phone, a privileged place in which every brand would like to be. The icon that identifies it, with the image of your company, will be visible at all times, reminding the user of our existence, both when using it and when carrying out another task.
Remember that when the user is working, he/she looks at the mobile phone, when he/she is bored, looks at the mobile phone, when he/she is traveling, he/she looks at the mobile phone, when he/she is communicating, he/she looks at the mobile phone, when he/she is having fun, he/she looks at the mobile phone, when he/she reads the mail, check the agenda, etc., look at the mobile phone.
Unlike the web, the App are available to run instantly, just the user touch its icon to start it, without having to open a browser, write web addresses or use search engines.
In a world where immediacy is the paradigm and ease is everything, the App is there to be used without further delay.
The interface perfectly adapted to mobile devices allows our customers to navigate from their mobile or tablet with simplicity and optimal usability.
If it is well conceived, the usefulness of a mobile App is much greater than that of a conventional responsive website, since not only its interface but the information and all content is organized for a mobile device and is much more accessible and manageable in the App.
Finally, the presence in the most important app stores –App Store, Google Play and Windows Phone Store– can generate an increase in the number of organic searches originating from mobiles, improving SEO positioning.
Advantages of having a mobile App
1. Always present (mind share):
Probably the first great benefit that we will highlight for companies.
Our App will be very present and continued on the Smartphone of our clients. Every time the user visualizes their phone, our brand will be there, contributing to its presence in the minds of our consumers.
Think about how much money is invested in Tv, street signage, brochures, etc., to achieve this goal, an opportunity that the App will give us by occupying a privileged place on the mobile of our clients and potential clients.
2. Always available:
The App is installed on the Smartphone or Tablet, accessible to be used immediately, unlike a website that requires opening a browser and searching for the site – not to mention that typing on the screen and many times on the move becomes more difficult.
Smartphone are ubiquitous. Users spend looking at them. They are close and intimate devices that are not more than a meter and a half away 24 hours a day, 7 days a week, a special place for your brand.
4. User experience
Thanks to the interface perfectly adapted to mobile devices, we will allow our clients and users to navigate from their mobile or tablet with simplicity and optimal usability. A user experience that mobile or player websites are not able to provide.
It also allows the use of cellular capabilities such as positioning, camera, compass, vibrate the device, etc., as well as store data locally and operate in a disconnected way, all concepts that allow creating a more exciting and interactive experience.
5. Optimized content
The content that people can access through the App does not necessarily have to be the same as that of the website. Typically it is not. This is a key element to consider since an important challenge for the App is to be practical and useful, in order to stay installed on the Smartphone, so the content must be optimized for the size and usage scenarios of a Smartphone. Avoiding doing too many other things that the user is not interested in and that de-focuses him from what is interesting.
6. Prestige and innovative image
The App is the novelty. They speak a young and innovative language that companies can take advantage of by having one, exhibiting a modern and innovative image.
7. Presence in Stores – Help to know our business
Our App will be seen by many more people in the different app stores such as iTunes, Google Play, etc. Apple and Google alone have millions of searches per day. This fact will make our company appear in organic searches carried out from mobile devices and like the previous point, it will also contribute to the image of the brand.
As of today, not many businesses have decided to create their application. Why not get ahead of them and thus differentiate ourselves?
9. New service channel for our clients
An App extends the commercial reach of your brand, products and services, synergizing with other existing channels, sharing centralized information stored on servers, providing the user with a consistent and perfected experience
10. Push Notifications
Push notifications are consensual messages sent from a server to the user’s Smartphone, destined for the App, but without the need for it to be running, in the style of an SMS, but without the costs of these since they are sent through Internet.
This provides a very effective communication channel with the user, a centralized proactive action that allows the app to be “woken up” remotely to keep the user active and interested.
11. And most importantly, generate “Engagement”
The best thing about the mobile channel is that it gives companies the ability to engage with their customers in real time, based on location, hours, and tastes, providing the opportunity to create a profile and respond under it.
In today’s world, having a mobile app is the best alternative to build a strong and secure market presence.Your customer will be able to differentiate your brand among others brand.
Moreover, when customers download, share and provide ratings for your app, it offers a living proof that they enjoy the services that are offered to them.