More than 80% of the world's population owns a smartphone and tablets are also on the rise, all have all kinds of applications available at their fingertips.
Does your company have a mobile app? A booming market to reach millions of users.
Today we are going to talk about a booming market that continues to grow: the development of mobile applications.
Currently mobile application downloads has been estimated at 340 billion by 2021. 2020 was an important year for app development companies, it is estimated that this industry will generate more than 180 million dollars.
The necessary digital transformation for companies
Faced with the great demand for applications, there is a necessary transformation for companies, where they need to carry out a digital transformation through web design and mobile application development.
All companies that began their transformation years ago have seen their investments rewarded with a 20% increase in the sale of their services or products.
The uncertainty in the face of Covid 19, poses a growing scenario in the digital world where companies hope to meet the needs of users.
Otherwise, changing that fact can have many benefits for your company. This is how entrepreneurs can benefit from developing an application, tailor-made to meet their needs:
1. An App provides value to customers
If you want to sell something to your audience, then it must be worth your attention. Entrepreneurs are based on reciprocity, the need to have an offer to satisfy existing demand. Offer something of value to your customers and customers will increase loyalty towards your brand.
By creating mobile applications that solve the daily problems that your customers have, make them more productive or benefit them in some factor, your brand image will grow, improving the user experience.
Offers, discounts, services, loyalty programs, are just some of the valuable things that you can offer to your customers through an app. If you already have a subscription program for your clients, you can incorporate it into your new mobile app. In this way, the client will have immediate access through their mobile device and will encourage more users to download it, which will give you a broader reach for your clients. After all, anyone has a next-generation mobile in their pocket.
2. Build a stronger brand image
Having a mobile application for your company helps to strengthen your brand image. Creates brand awareness and communication and helps legitimize your company. Many customers are more comfortable interacting with a business if they have an established mobile presence, as this usually means they have a higher reputation.
Therefore, the more trust your users have in your brand, the more likely it is to convert users into loyal customers. You can use your application to demonstrate to users why they should trust you and what benefits they receive in return.
3. Discover your customers better
As main benefits to develop your mobile application, you will be able to study a huge growing market. Offering discounts and loyalty programs within your mobile app is a great way to study your potential customers.
Once you've gotten your audience to download your app, this becomes a great way to better connect with customers. Get their feedback on how to improve your products, services, and brand. Your customer service should be one of the top priorities of your business. This is why you should be aware that mobile apps have been shown to increase customer satisfaction.
4. Study and Convert
Once you have worked on improving the user experience, you can carry out a specific marketing study to convert your customers into potential customers.
The best application development for you
As you can see, there are many benefits for entrepreneurs who make a digital transformation in their company with mobile application development. By working with an experienced app developer, you can quickly see your brand, product, and earnings conversion.