Do you need to boost your business? Now more than ever (after the Covid-19 crisis), many SMEs need to resurface and take a totally new approach to attract more customers and increase their sales.
The idea is that we can turn our business around and see how the right decisions will make us climb positions.
How to Boost Your Business
Last year has changed our lives in many ways. Companies and SMEs have been greatly affected by the situation. It is time to look for alternatives before pulling the blind, to reinvent ourselves and consider changes that until now had not even crossed our minds. Where to start? What options can be considered? How can you boost your business?
We give you some ideas that can help you.
How to boost a business with an App
Have you thought that developing an app is going to bring you more benefits when selling? 89% of the time we spend looking at our mobile is dedicated to applications.
A great solution to make your business stand out is to create an app that will help you make customer relationships more fruitful. In addition, you can also promote the products you have and the services you offer, to grow your sales.
A Mobile Application will help you boost your business because it allows you to reach new customers, retain the ones you already have and therefore increase the turnover of your company.
How to Promote your business with an App
The Apps are easy to use, simple and fast. Users have no problem navigating through them, they are much more intuitive than any other digital marketing channel.
With your own application you will be able to increase visibility and traffic, which will also increase your list of clients. How to achieve this goal? Very simple, any user who downloads your application can be in contact with your company at any time of the day.
When he looks at his mobile, your application will be on his screen in a very visible way and will keep you in mind. It is a way of making them see that you are always available to assist them and that they are connected with you. A great channel to get their attention and offer special promotions when you detect that you have a valley in your sales volume.
How to Boost an Online Business
Do you need more options to boost your business? The time has come to change strategy and adapt to the times we are living in. Online is gaining prominence in the COVID situation and we must give the customer new channels to buy, more facilities and more security. Almost no one is afraid to buy online, and with a good image, strategy and above all, the help of a Mobile Application that will connect you with your customers quickly and easily, everything will be easier.
According to Global Data forecasts and eMarketer's Global e-commerce 2020 report, online purchases have already grown between 18 and 20% this year. This trend will continue in 2021 and it is not that people buy more, but that they buy through other channels that, today, are safer.
Older people and social groups that were not used to buying online, are losing their fear. Are you going to wait for your clients to be taken away?
How to boost a business on Social Networks: With a Community Manager
Nowadays, having a presence on social networks is essential for any business or company. Creating a community, knowing how to manage it, providing valuable content etc and that everything turns into sales, is a job of the Community Manager.
Why should you hire a Community Manager and not take the networks yourself, or entrust them to a friend who is good at it? For the same reason that you hire a specialist for everything you need. In addition, if you take them yourself, you are taking time to work on what is really necessary and hiring a Community Manager will allow you to forget about this aspect and delegate to a network professional.
A Community Manager manages the community in social networks, and will be able to know of all those who follow you, who shows a real interest and who are potential clients, what are their hobbies, their age range, what is their geographical area etc.
In addition, it will be in charge of answering each comment, doubt or question, making the followers feel heard and cared for. Nobody likes to send a message through Facebook and that two weeks later, nobody has answered.
In addition, hiring a Community Manager will give you the opportunity to know what is being said about your company or your products on networks, blogs, sites etc. He will always be aware of managing the brand's online reputation.
Ideas to boost a Business
Discover the best ideas to Boost your Business using an App and a Community Manager
The Community Manager to speed up Apps Download
Once you have your own application, you can give more work to your community manager. You have to move it and get it to reach all your current and future customers.
You're not going to get it downloaded if you don't promote it. Having developed an attractive product that generates a great user experience will undoubtedly be a key part of achieving the precious 5-star ratings and facilitating downloads. However, it is necessary to offer launch promotions, advantages for users and, above all, that the maximum possible public knows that it exists.
The community manager will help you with free and promoted marketing campaigns on the main platforms, as well as answering and reporting user opinions to make your experience even better.
Manage your Early Adopters to get good ratings
What are early adopters and why do we need them? In all sectors there are braver people, who jump into the pool even when they don't know if the product or service is good or bad. They like to be the first to try things out, give their opinion and share their new discoveries with their friends.
This type of profile usually gives its opinion also in networks. When you have few evaluations of your business, a few negative scores, can cause the average evaluation to drop to 2 or 3 out of 5. That produces a rejection in the new audience that you are trying to attract. They will think that what you offer is not that good or that your app does not work optimally.
That is why it is so important to manage these first opinion leaders who will be your best marketing tool.
The comments they make can be gold for your business. If they try it, like it and give their opinion about it, you're in luck. You will see that they have a lot of influence on social networks.
Customer service to generate recurrence
Make no mistake, having an online business is not forgetting about the customer, but quite the opposite. We have to reinforce the attention of the users so that they feel that there is someone behind the screen. Many people do not finish buying online because they are afraid that they will be scammed and it is a fraud.
However, great customer service will make them trust your brand and will return to your services or to buy on the web.
You have to humanize online shopping, build trust, credibility and give a personalized service. A response in record time to questions and comments from the community generate a great impact and satisfaction on the part of the user, who will trust you on a recurring basis.
Get recommendations and expand your Business
One of the most powerful tools for a business to grow and expand is still word of mouth, even in the digital world. That is why it is so important to get good customer reviews and recommendations. When someone wants to buy a product or service online, the first thing they do is look at the opinions of previous customers.
If you hire a Community Manager, they can be in charge of monitoring customers, and asking them to rate how the experience with the company has been, to comment on the quality of the product or service (especially those who are satisfied).
Getting the desired 5 stars, the highest score in terms of opinions, will make future customers trust you without knowing you. Even a problem well managed and fixed on time can lead to a great review.
Remember a good community manager and a mobile app will make your business grow and surpass your competitors.